January 2018
General Principles
- The RA will promote local businesses and businesses that are used by local residents (‘Business’)
- Voluntary organisations (Poppy Appeal, Byfleet Charities, Amateur Dramatics, etc.) will also be promoted
- The promotion by the RA will not imply any endorsement or otherwise of the advertiser
- Advertisers are accepted on the basis that they are legitimate traders, that they will seek to act in the best interests of the districts’ residents, and the RA can bear no responsibility for any damages or loss of business that the advertiser or consumer may suffer (other than that which cannot be excluded by law and is covered by the RA’s third party and public liability insurance)
- The revenue from advertising is intended to cover the costs of the RA’s publications and/or website maintenance. It is not intended to be a profit centre.
Website Advertising
On request, the Business may be listed in a Business Directory to be published to the RA website. This listing will be free of charge.
The Directory will be organised by genre of service or product.
The Directory will be maintained by the Advertising Manager and updated once each month and submitted to the Web Manager for publication.
Newsletter Advertising
The RA will also offer direct advertising in the thrice yearly newsletter (The Resident) at rates described below.
Advertisers will be considered honorary members (or Friends, if outside of the district) of the Association. They will have no voting powers, but will be entitled to a free magazine, either hard or soft copy, at their request. The Advertising Manager will be responsible for distribution of these complimentary copies (hard copies can be scheduled for delivery by relevant street reps).
Responsibilities of the Advertising Manager
The Advertising Manager will be responsible for generating new leads and following up renewal advertising.
On agreement to the advertising in terms of content, size, and frequency, the Advertising Manager will set up the advert with the Editor and request the Treasurer to raise the appropriate invoice. The Treasurer will issue the invoice, copy in the Advertising Manager, and chase for payment. Should the advertiser fail to pay after the first dunning letter, the Treasurer will advise the Advertising Manager and she/he will withdraw the advert from the magazine (or website) if no payment is immediately received.
